Shopify Integration for Jewelers

3 minutes · WJewel jewelry software

The video version of our Shopify integration guide for jewelers: why one-of-a-kind, attribute-rich jewelry is hard on Shopify, why the point of sale should be the source of truth, what to prepare before you connect, and the editorial work after launch. The last part shows the Shopify options in WJewel.

What the video covers

One-of-a-kind pieces, complex attributes, stock not for sale, locations and pricing rules
Pieces created on Shopify from the item record, and taken off the moment they sell
Online orders back in the POS, reserved, with the buyer as a customer record
Clean attributes, a web rule, a photo standard and a count before connecting
Curating what goes online, and watching exceptions and orders daily

Chapters

0:00 A quantity of one
0:20 Why jewelry on Shopify is harder than it looks
1:01 The POS is the source of truth; Shopify is a channel
1:26 Before you connect
1:45 Selling jewelry on Shopify: best practices
2:05 Shopify in WJewel
2:24 Contact us

Transcript

Read the full transcript

A quantity of one

Shopify is the easiest way to launch a jewelry storefront, and the hardest to get right when your inventory is one of a kind. A generic connector assumes a quantity of fifty. A jeweler sells a quantity of one, with a certificate, a stone weight, and a cost that moves with metal.

Why jewelry on Shopify is harder than it looks

Here's why jewelry on Shopify is harder than it looks. When a one-of-a-kind piece sells at the counter, the website has to know before the next visitor adds it to a cart. Metal, karat, stones, certificate and origin belong on the page, and typing them by hand is why most sites list a fraction of the case. Vendor memo, repairs at the bench, special orders and pieces out on memo are in the inventory, but none should be for sale online. And with more than one store, Shopify needs to know which one holds the piece, while prices often follow a formula, not a typed number.

The POS is the source of truth; Shopify is a channel

So the point of sale is the source of truth, and Shopify is one sales channel reading from it. When a piece arrives, it's created on Shopify from the item record. When it sells in the store, it comes off the site. And when it sells online, the order comes back to the point of sale, the piece is reserved, and the buyer becomes a customer record.

Before you connect

Before you connect, prepare: clean the attributes, with one spelling for each metal and stone, and decide which pieces belong on the web, photograph to a consistent standard, and run a full physical count, so what goes online actually exists.

Selling jewelry on Shopify: best practices

After launch, the work is editorial: publish what you want to sell, not everything, and keep the attribute taxonomy consistent at intake, add lifestyle photos for the pieces you most want to move, watch the exceptions every day, and reconcile Shopify orders daily.

Shopify in WJewel

In WJewel, every piece starts as one record, with its photos, attributes and cost, inventory search knows what's yours and what's on memo, and the website menu uploads products to Shopify, and downloads Shopify orders.

Contact us

You'll find the full guide on the WJewel blog. WJewel is fully web-based, and runs on PCs, Macs, tablets and phones. To learn more, visit www.wjewel.com, or call us at (646) 578-8300.